Newspaper advertising and promotion.

Newspaper advertising and promotion by L. W. McClure Download PDF EPUB FB2

Additional Physical Format: Online version: McClure, Leslie Willard. Newspaper advertising and promotion. New York, Macmillan, (OCoLC) New York Times Book Review – $3, The New York Times is the most popular Sunday newspaper in the United States, and has the highest-quality paid circulation, reaching million Sunday Book Review is considered the most prestigious book review source in the U.S.

This ” x ” black-and-white ad will feature your book cover and ordering information. National Newspaper Advertisements.

Advertise your new book in leading national newspapers. Spread the word even further. Purchase multiple advertising opportunities and save.

Go Inside. Publishers Weekly. Promote your book in the most powerful publication in the industry. Go Inside. Radio-TV Interview Report. About Our Book Promotion. ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising.

The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications.

You will gain knowledge of techniques used in Cited by: 2. An Amazon Central author page is a must-have promotion tool.

Tip. You can create your author pages on Amazon US, Amazon UK, and Amazon Germany. Bonus Tip – Update your email signature. If you use email a lot or have an email list, this is as close to word of mouth advertising as you can get.

The Secrets to Effective Newspaper Advertising Newspaper advertising is often a double-edged sword. It can provide you with exposure and leads, but your response rate will probably be less than overwhelming in comparison to other advertising mediums, such a .